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	<title>Keyword-Driven</title>
	
	<link>http://www.acronym.com/keyworddriven</link>
	<description>Expert Opinion from Search Leaders</description>
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		<title>Get More, Spend Less: First-Mover Intelligence for SEO</title>
		<link>http://www.acronym.com/keyworddriven/get-more-spend-less-first-mover-intelligence-for-seo.html</link>
		<comments>http://www.acronym.com/keyworddriven/get-more-spend-less-first-mover-intelligence-for-seo.html#comments</comments>
		<pubDate>Tue, 04 May 2010 19:51:14 +0000</pubDate>
		<dc:creator>Eunice Ahn</dc:creator>
				<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.acronym.com/keyworddriven/?p=2458</guid>
		<description><![CDATA[Too often, a directive to “spend less” or “do more with the budget” just leads to cost-cutting that reduces productivity and return even more. This doesn't have to be the case, as Director of User Experience Tami Dalley explains. Find out how to transform your SEO into a powerful catalyst for increased conversions, not costs, in this exclusive video case study.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Analytics: Can We All Win?</title>
		<link>http://www.acronym.com/keyworddriven/analytics-can-we-all-win.html</link>
		<comments>http://www.acronym.com/keyworddriven/analytics-can-we-all-win.html#comments</comments>
		<pubDate>Tue, 09 Mar 2010 14:43:31 +0000</pubDate>
		<dc:creator>Tami Dalley</dc:creator>
				<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.acronym.com/keyworddriven/?p=2423</guid>
		<description><![CDATA[<div style="float: left; margin-right: 5px; margin-bottom: 5px;"><img src="/images/tami-dalley-small.jpg" alt="Tami Dalley" width="100px"/></div>So testing is finally sexy again…finally. 

Just like oversized sunglasses and Mickey Rourke, <span class="orangetext">A/B and Multivariate testing</span> have had facelifts (no pun intended) and are back in the game. Seems like those direct marketers knew what they were doing all along, yeah? ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lessons from Webtrends Engage 2010</title>
		<link>http://www.acronym.com/keyworddriven/lessons-from-webtrends-engage-2010.html</link>
		<comments>http://www.acronym.com/keyworddriven/lessons-from-webtrends-engage-2010.html#comments</comments>
		<pubDate>Wed, 10 Feb 2010 20:17:01 +0000</pubDate>
		<dc:creator>Tami Dalley</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.acronym.com/keyworddriven/?p=2365</guid>
		<description><![CDATA[<div style="float: left; margin-right: 25px; margin-bottom: 5px;"><img src="/images/tami-dalley-small.jpg" alt="Tami Dalley" width="100px"/></div>There are 3 things I really like about going to conferences: One, it (hopefully) confirms that what you’re currently doing is on track with industry leaders; two, if you’re not doing the things industry leaders are, then you can listen and learn as they tell you how to do it; and three, the events! (This one doesn’t require any additional explanation).]]></description>
		<wfw:commentRss>http://www.acronym.com/keyworddriven/lessons-from-webtrends-engage-2010.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Saving Time and Money with Conversion Funnel Analysis</title>
		<link>http://www.acronym.com/keyworddriven/saving-time-and-money-with-conversion-funnel-analysis.html</link>
		<comments>http://www.acronym.com/keyworddriven/saving-time-and-money-with-conversion-funnel-analysis.html#comments</comments>
		<pubDate>Tue, 09 Feb 2010 19:59:03 +0000</pubDate>
		<dc:creator>Dianne Ignacio</dc:creator>
				<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.acronym.com/keyworddriven/?p=2339</guid>
		<description><![CDATA[Conversion funnel analysis takes a close look at the steps a visitor must take to complete a transaction on your website. The goal, of course, is to identify and remove user pain points and bottlenecks and ensure the path to conversion is as smooth as possible. Conversion funnel analysis is also a vital component to truly <strong>understanding customer behavior</strong>, and one of the most effective ways of determining why a given visitor does – or does not – convert. 
<!--more-->]]></description>
		<wfw:commentRss>http://www.acronym.com/keyworddriven/saving-time-and-money-with-conversion-funnel-analysis.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How to Identify New Trends and Generate Easy Traffic</title>
		<link>http://www.acronym.com/keyworddriven/how-to-identify-new-trends-and-generate-easy-traffic.html</link>
		<comments>http://www.acronym.com/keyworddriven/how-to-identify-new-trends-and-generate-easy-traffic.html#comments</comments>
		<pubDate>Tue, 26 Jan 2010 21:11:47 +0000</pubDate>
		<dc:creator>Mike Gugel</dc:creator>
				<category><![CDATA[Newsletter]]></category>

		<guid isPermaLink="false">http://www.acronym.com/keyworddriven/?p=2307</guid>
		<description><![CDATA[Identifying new search term trends <strong>before</strong> they get really competitive is an easy way to get traffic. Here are a few ways to spot them.

First, you might come across something noteworthy in your day-to-day life.  For example, let's imagine Kanye West was wearing orange fluorescent high-top sneakers when he stormed the stage at the VMAs. People would probably be talking about his outburst <strong>and</strong> his crazy shoes.




]]></description>
		<wfw:commentRss>http://www.acronym.com/keyworddriven/how-to-identify-new-trends-and-generate-easy-traffic.html/feed</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Referring Domain Analysis: A Simple How-To Guide</title>
		<link>http://www.acronym.com/keyworddriven/referring-domain-analysis-a-simple-how-to-guide.html</link>
		<comments>http://www.acronym.com/keyworddriven/referring-domain-analysis-a-simple-how-to-guide.html#comments</comments>
		<pubDate>Mon, 21 Dec 2009 14:41:34 +0000</pubDate>
		<dc:creator>Dianne Ignacio</dc:creator>
				<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.acronym.com/keyworddriven/?p=2272</guid>
		<description><![CDATA[When analyzing where your site’s traffic comes from, it’s tempting to focus on the usual suspects: you know, the visits from Paid Search, SEO, e-mail campaigns and even direct access and bookmarked sources. Don’t make that mistake.]]></description>
		<wfw:commentRss>http://www.acronym.com/keyworddriven/referring-domain-analysis-a-simple-how-to-guide.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Landing Page Testing: Bounce Rate Isn’t Your Only Friend</title>
		<link>http://www.acronym.com/keyworddriven/landing-page-testing-bounce-rate-isnt-your-only-friend.html</link>
		<comments>http://www.acronym.com/keyworddriven/landing-page-testing-bounce-rate-isnt-your-only-friend.html#comments</comments>
		<pubDate>Fri, 04 Dec 2009 15:53:20 +0000</pubDate>
		<dc:creator>Dianne Ignacio</dc:creator>
				<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.acronym.com/keyworddriven/?p=2234</guid>
		<description><![CDATA[Optimized landing pages are a critical component of analytics. After all, there’s nothing more annoying for customers than searching for a specific product only to be directed to a homepage that has nothing to do with their search term. So, why not improve the user experience and tailor content to their needs? ]]></description>
		<wfw:commentRss>http://www.acronym.com/keyworddriven/landing-page-testing-bounce-rate-isnt-your-only-friend.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Alternative Metrics for Measuring SEO</title>
		<link>http://www.acronym.com/keyworddriven/alternative-metrics-for-measuring-seo.html</link>
		<comments>http://www.acronym.com/keyworddriven/alternative-metrics-for-measuring-seo.html#comments</comments>
		<pubDate>Tue, 24 Nov 2009 17:47:36 +0000</pubDate>
		<dc:creator>Marios Alexandrou</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.acronym.com/keyworddriven/?p=2199</guid>
		<description><![CDATA[One of the things I like about SEO is that the impact of your efforts are measurable. However, there are a few situations that make measurement more of a challenge than you'd expect at first blush.

For example, when: organic traffic and paid search traffic isn't correctly segmented; conversions aren't being captured (or the site doesn't have any traditional conversion points); and the time between an organic visit and a conversion is so great that the two are hard to correlate. ]]></description>
		<wfw:commentRss>http://www.acronym.com/keyworddriven/alternative-metrics-for-measuring-seo.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Back to Basics: The Importance of Bookmarking and Scheduling Reports</title>
		<link>http://www.acronym.com/keyworddriven/back-to-basics-the-importance-of-bookmarking-and-scheduling-reports.html</link>
		<comments>http://www.acronym.com/keyworddriven/back-to-basics-the-importance-of-bookmarking-and-scheduling-reports.html#comments</comments>
		<pubDate>Tue, 17 Nov 2009 16:09:11 +0000</pubDate>
		<dc:creator>Dianne Ignacio</dc:creator>
				<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.acronym.com/keyworddriven/?p=2191</guid>
		<description><![CDATA[Sometimes, it just seems like there are not enough hours in the day to get all your work done.  This can especially seem true in analytics, where crunching numbers and digging through data can quickly become a time-consuming task. Thankfully, there’s a couple easy ways you can make the whole process much more efficient.]]></description>
		<wfw:commentRss>http://www.acronym.com/keyworddriven/back-to-basics-the-importance-of-bookmarking-and-scheduling-reports.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Ways You Need to Use Social Media to Boost Your SEO</title>
		<link>http://www.acronym.com/keyworddriven/5-ways-you-need-to-use-social-media-to-boost-your-seo.html</link>
		<comments>http://www.acronym.com/keyworddriven/5-ways-you-need-to-use-social-media-to-boost-your-seo.html#comments</comments>
		<pubDate>Tue, 10 Nov 2009 21:59:13 +0000</pubDate>
		<dc:creator>Gyutae Park</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.acronym.com/keyworddriven/?p=2175</guid>
		<description><![CDATA[<div style="float: left; margin-right: 5px; margin-bottom: 5px;"><img src="/images/gyutae-park-small.jpg" alt="Gyutae Park"/></div>Let's face it: Social media is <em>the</em> sexy new marketing buzzword. Sites like Facebook and Twitter are literally taking off, and more and more companies are scrambling to get a piece of the action.

But how does SEO fit into all of this? Social media and viral marketing are effective - no doubt about it. But has SEO been left for dead with social's rise?]]></description>
		<wfw:commentRss>http://www.acronym.com/keyworddriven/5-ways-you-need-to-use-social-media-to-boost-your-seo.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Xenu vs. Link Examiner</title>
		<link>http://www.acronym.com/keyworddriven/xenu-vs-link-examiner.html</link>
		<comments>http://www.acronym.com/keyworddriven/xenu-vs-link-examiner.html#comments</comments>
		<pubDate>Mon, 09 Nov 2009 16:45:08 +0000</pubDate>
		<dc:creator>Marios Alexandrou</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.acronym.com/keyworddriven/?p=2090</guid>
		<description><![CDATA[Talk to any SEO who has been evaluating sites for a while and eventually they’ll mention <a href="http://home.snafu.de/tilman/xenulink.html">Xenu</a> for its ability to quickly crawl a site and provide the foundation for a site evaluation. I, too, am a fan, but I’m an even bigger fan of <a href="http://www.analogx.com/contents/download/Network/lnkexam/Freeware.htm">Link Examiner</a>. The feature list of both tools is too long to describe, so let's focus on the important differences from an SEO’s point of view.]]></description>
		<wfw:commentRss>http://www.acronym.com/keyworddriven/xenu-vs-link-examiner.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Pay Per Conversion: Saving Money in PPC</title>
		<link>http://www.acronym.com/keyworddriven/pay-per-conversion-saving-money-in-ppc.html</link>
		<comments>http://www.acronym.com/keyworddriven/pay-per-conversion-saving-money-in-ppc.html#comments</comments>
		<pubDate>Wed, 21 Oct 2009 18:15:55 +0000</pubDate>
		<dc:creator>Julianne Bohl</dc:creator>
				<category><![CDATA[Newsletter]]></category>

		<guid isPermaLink="false">http://www.keyworddriven.com/?p=1969</guid>
		<description><![CDATA[In theory, saving money in PPC isn’t all that complicated: get less people to click on your ads, and get those clicks at a lower cost. But how do you actually weed out unwanted clicks and attract cheaper traffic? Learn 8 ways to make every PPC dollar work for you.]]></description>
		<wfw:commentRss>http://www.acronym.com/keyworddriven/pay-per-conversion-saving-money-in-ppc.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making the Most Out of Your Analytics:  5 Common Traps You Should Avoid</title>
		<link>http://www.acronym.com/keyworddriven/making-the-most-out-of-your-analytics-5-common-traps-you-should-avoid.html</link>
		<comments>http://www.acronym.com/keyworddriven/making-the-most-out-of-your-analytics-5-common-traps-you-should-avoid.html#comments</comments>
		<pubDate>Wed, 21 Oct 2009 18:15:43 +0000</pubDate>
		<dc:creator>Dianne Ignacio</dc:creator>
				<category><![CDATA[Newsletter]]></category>

		<guid isPermaLink="false">http://www.keyworddriven.com/?p=1984</guid>
		<description><![CDATA[In today’s economy, you can’t afford to make mistakes in your web analytics. And yet, many marketers – even seasoned pros – unknowingly fall prey to five common traps. Find out what they are – and how you can avoid them. ]]></description>
		<wfw:commentRss>http://www.acronym.com/keyworddriven/making-the-most-out-of-your-analytics-5-common-traps-you-should-avoid.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Do This, Not That: 5 Traits of Efficient SEO</title>
		<link>http://www.acronym.com/keyworddriven/do-this-not-that-5-traits-of-efficient-seo.html</link>
		<comments>http://www.acronym.com/keyworddriven/do-this-not-that-5-traits-of-efficient-seo.html#comments</comments>
		<pubDate>Wed, 21 Oct 2009 18:15:33 +0000</pubDate>
		<dc:creator>Marios Alexandrou</dc:creator>
				<category><![CDATA[Newsletter]]></category>

		<guid isPermaLink="false">http://www.keyworddriven.com/?p=2005</guid>
		<description><![CDATA[<div style="float: left; margin-right: 5px; margin-bottom: 5px;"><img src="/images/marios-alexandrou-small.jpg" alt="Marios Alexandrou" width="100px"/></div>Whether your goal is to cut costs or to get more out of your current investment, efficient SEO starts with smarter decisions. So, let’s get practical. Read on for tips from the trenches of SEO – a roadmap, if you will – that’ll guide you away from resource-draining traps towards maximum return. ]]></description>
		<wfw:commentRss>http://www.acronym.com/keyworddriven/do-this-not-that-5-traits-of-efficient-seo.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Branding in Paid Search – Less Is More</title>
		<link>http://www.acronym.com/keyworddriven/branding-in-paid-search-less-is-more.html</link>
		<comments>http://www.acronym.com/keyworddriven/branding-in-paid-search-less-is-more.html#comments</comments>
		<pubDate>Wed, 12 Aug 2009 17:45:50 +0000</pubDate>
		<dc:creator>Julianne Bohl</dc:creator>
				<category><![CDATA[Paid Search]]></category>

		<guid isPermaLink="false">http://www.keyworddriven.com/?p=1149</guid>
		<description><![CDATA[Most SEM advertisers would probably agree that efficiently executed brand campaigns are fundamental to Client success. With acquisition volume high and cost per acquisition low, we often depend on these brand campaigns to hit aggressive goals.]]></description>
		<wfw:commentRss>http://www.acronym.com/keyworddriven/branding-in-paid-search-less-is-more.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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